Rise and Fall of "Yeezy"

 

Rise and Fall of "Yeezy"

Everybody is familiar with "Yeezy" brand, designed by Kanye West, collaborated with the biggest sneaker labels like "Nike" and "Adidas". Today, we are going to uncover the rise and fall of Kanye West sneaker kingdom. 

Collaboration with NIKE

Kanye West made it clear since the start, about his passion of becoming  a fashion designer. After winning the Grammy Award in 2006, he was set to launch his clothing line which was developed over 4 years and later been cancelled in 2009. In 2009, Kanye West collaborated with Nike to release his first shoe, Air Yeezy. The version 2 of the shoe-line from Kanye West was the Air Yeezy 2 which was released later in 2012. Kanye West became the first non-athlete to get Shoe deal with Nike. Kanye left Nike due to dispute of freedom to design and also monetary problems as Nike was not willing to pay royalties to Kanye West. After the successful Yeezy Line, Kanye entertained offers from Puma, who wasn't willing to sign him at that time and later when approached by Adidas, the deal was penned and the rest is history. The Air Yeezy line resell value skyrocketed once Kanye West changed the Label for his collaborations. Both the versions of Air Yeezy is now very rare to find in a deadstock condition. The price of the Air Yeezy 2 "Red October" is currently at 7,000 USD to 7,500 USD on StockX.

Moved to Adidas

 

Kanye West decided to change label from Nike to Adidas after the bad blood with Nike. The Yeezy 350 cleat "Turtle Dove" is the first athletic footwear product from the Adidas and Yeezy collaboration. "The shoe took the overall look and feel of the Adidas Yeezy Boost 350 however they installed a Primeknit upper reinforced with SprintSkin sitting on a 5-star cleat frame." The new Adidas Yeezy 350 Boost was obviously a huge success for both Kanye West and Adidas. Adidas Yeezy line was a huge success until the recent phenomenon of OFF-WHITE. OFF-WHITE has taken the sneaker industry by storm. Designer, Virgil Abloh, collaborated with Nike and has sold out every pair of Nike X OFFWHITE. The resell value of Virgil Abloh's collaboration has skyrocketed and there are still humongous hype behind every release of his and Nike collaboration. The Adidas Yeezy hype has died down due to very similar colorway of the same sneaker has been releasing, some of which is still on shelves. OFF-WHITE sneakers are set to be the next big thing moving forward for Nike, guess Nike finally found the successor of Kanye.

"Virgil Abloh"
OFF-WHITE Designer

Do you agree with the fall of Yeezy? Make sure to leave a comment! :)

Top 5 must have sneakers for everyone

Top 5 must have sneakers for everyone

Sneakers are an essential part of our outfit and are considered to be a status symbol for lots of the young consumers.The sneaker's industry has had a huge growth over couple of years now due to the collaborations between big labels, artist, athletes and so on. It has become an integral part in lifestyles of many.

Today, Sneaker Culture Thailand, we are here to share the top 5 sneakers that everyone should have, both male and female, to keep your sneaker game fresh and clean in a very affordable fashion.

5. Vans Old Skool (Price : 2,300 THB)






Making our list on the number 5, we have Vans Old Skool. A pure classic which was originated in the year 1977, has become one of the most popular sneakers till date. The sneakers is made up of canvas upper with white laces and leather branding on the lateral side of it. The Old Skool Vans has been worn by countless celebrities even though it doesn't come with hefty price tag. This sneaker goes with almost every street outfit and it is very easy to dress up and dress down with this sneaker. Overall, Vans Old Skool is a very flexible shoe with an affordable price for both the genders, it is definitely a must have sneakers for all!






4. Nike Air Force 1 (Lows) ( Price: 3,500 THB)





Coming in at number 4 on our list is none other than Nike Air Force 1 lows, in the triple white colorway which is originated in the year, 1982 by the famous sneaker designer Bruce Kilgore. The first basketball shoe that featured a pocket filled with air in the heel for cushioning and support. The sneaker has been in style since forever and even till date, it is still a must have sneakers for everyone due to its flexibility, durability and the variety of colorways and concepts it offers. Not to mention, it has been worn by many celebrities even though the price on these sneakers are considerably low, especially considering this era. The Nike Air Force 1s has been worn by many basketball athletes in the 80s era. Till date, We still consider it to be the most popular Nike sneakers of all time.




3. Adidas Stan Smiths (Price: 3,500 THB)





Adidas Stan Smith made the Top 3 on our list, it comes as no surprise that Stan Smiths are one of the most popular silhouettes of all time worn by the Tennis Legend, Stan Smith. With its clean looks and sleek style, it has captured the attention of the masses all over the storm. Stan smith took over the sneaker industry by storm as its rise to fame was in 2014, when the hype of this sneaker was re-released by Adidas Originals. The iconic silhouette, Adidas Stan Smith, is made up of leather in an all white colorway with a grass green hit at the back of the shoe. This shoe brought Adidas originals back on the map along with the Adidas Superstars. This sneaker is still in high demand and will continue to be as the flexibility and the premium build of the sneaker which comes with affordable price tag and sleek looks, can go with any attire in any occasions at all.This sneaker is a must-have and a go-to for people of any age or gender.



2. Adidas Superstar (3,500 THB)

Coming in the number 2 on our list is non other than Adidas Superstars. When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shelltoe.Within the first few years of its introduction, the Superstar was being worn by over 75% of all NBA players; proof of its revolutionary technology which remains today. RUN DMC, a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out. This sneaker is perfect for both male and female for casual wears strictly. The shoe goes best with the street style attire infamously worn by run-DMC.






1. Nike Air Jordan 1 High (5,800 THB)


The Air Jordan 1 was first produced for Michael Jordan in 1984. It was designed by Peter C. Moore. The red and black colorway of the Nike Air Ship, the prototype for the Jordan I, was later outlawed by then-NBA Commissioner David Stern for having very little white on them. This rule, known as the '51 percent' rule, was repealed in the late 2000s hence it is famously known as "Banned 1s" The most iconic shoe in the history of basketball, Air jordan 1, has been retro-ed, customized and had many colobs with famous designer like Virgil Abloh, also the recent drop by Hip Hop artist, Travis Scott (Cactus jack), collaborated on the both low and high version of this iconic shoe. Overall, you can't sing enough praise about this shoe, it is something everyone is already eyeing on as the resell value is too high and the most of the people can't get their hands on when it retails because it flies off the shelf quickly.









Do you agree with our Top 5 must have sneakers? What's your favorite pair? Comment down below to let us know!

Top 5 sneaker store in Bangkok that will blow your mind !!!

Top 5 sneaker store in Bangkok

Attention to all the street wear shoppers and Sneaker heads, there are sneaker shops/boutiques

popping up every corner of Bangkok. Today, we will be going over Top 5 Best sneaker stores in Bangkok, Thailand. The ranking will be based on the convenience, promotion and the exclusivity.

Let's Start from the bottom down, shall we?


5. Atmos

Making our number 5 is the Atmos Bangkok sneaker store located in Central world which is in the Siam area. The shop originated from Japan, Tokyo and has opened its first store in Thailand, bring the sneakers from all around the world to the heart of Bangkok, it has gained much popularity and reputation for the varieties of different exclusive sneakers selected from each culture of the world. Though, they retail many brands of sneakers like Puma, Adidas and Reebok, but they are mostly known for their exclusive Nike sneakers. If you are a big fan of Nike, this store will not disappoint you.

Atmos, 2/F Central World, 999/9 Rama I Rd., Pathum Wan, Pathumwan, Bangkok, +662 252 4228, Opening Hours: Monday – Sunday 10 am – 10 pm






4. Carnival

On our number 4, we have Carnival sneaker store which is located in many areas in Bangkok which includes Siam square 7 and also in the mega mall like Mega Bangna.One of the official dealers of Adidas, Carnival is authorised by many of the brand’s exclusive collaborations including Yeezy Boosts and NMDs. The shop is always coming up with new and exciting ways to launch their limited sneakers such as first come first serve, online raffle competitions as well as encouraging people to camp outside the stores in anticipation of their latest collections. This store has different concept in from two different branch as the theme of the shop differs clearly and the official release of exclusive adidas Yeezy, they only launch it in the Siam Square Soi 7 branch.

Carnival, 428 Siam Square Soi 7, Rama I, Pathumwan, Bangkok, +662 252 4215, Opening Hours: Monday – Sunday 12 pm – 9 pm




3. 24 Kilates

With a very innovative theme concept and the exclusivity of their product, 24 Kilates makes it to the Top 3 on our list. The go-to sneaker store in Bangkok with variety of sneakers to choose from, 24 Kilates has gained a reputation rapidly through their exclusivity of the product, the innovative concept and theme plus the convenience of the location, Central World, is paradise for the sneaker shoppers to browse around. Carrying variety of brands for the consumer to choose from Vans and Converse to New Balance and Nike, the original store is located in Huamark, but it has just also debuted another local branch at Central World.

24 Kilates, 11 Soi 13 Seri 2 Rd., Huamark, Bangkapi, Bangkok, +6689 333 2424, Opening Hours: Monday – Sunday 10:00 am – 10:00 pm



2. Dilok

One of the most popular sneaker stores with several branches across Bangkok, is the complete sneaker shopping destination for runners and basketball lovers gears and sneakers. Dilok is the go-to place for the celebrities of Thailand for the variety of sneakers they provide. Dilok is one of the earliest sneaker store to be recognize in Thailand and they also have great seasonal promotion all around the year for members and non-members as well. If you prefer to shop more large scale, its spacious flagship store in Chula Soi 12 curates a gigantic line of sneakers and sportwear. For those who find a shopping mall more convenient, there’s also a boutique within MBK Shopping Centre, too. They carry sneakers and gears from every price range with exceptional quality that you can count on.


Dilok, 48/1-2-3-4 Soi Suanluang, 2 Wangmai, Pathumwan, Bangkok, +6692 278 0663, Opening Hours: Monday – Sunday 10:00 am – 9:00 pm



1. Slum ltd.

Shoe geeks will love Slum Itd., which is always stocked with an impressive selection of men’s and women’s sneakers as well as special models and unique colourways from our favourite brands – expect to shop through the likes of Off White, Adidas Originals, and Supreme. Shoe maintenance kits are also on offer, from cleaning brushes to water and stain repellent spray. Not to mention, the store also offers its own brand’s accessories like socks and belt bags as well as other lifestyle goods, which can let you get all geared up before you leave. They are a bit pricey as they offer resell sneakers as well. The store is a paradise for bear bricks lovers, they have variety of bear bricks and other hype items and gears


Slum Itd., 428 Siamsquare Soi 7, +662 658 1760, Opening Hours: Monday – Sunday 12:00 pm – 8:30 pm





Comment your favorite sneaker store :) would love to hear if you agree with my list.

Sneaker culture in Thailand

Sneaker culture and Thailand

The growth of sneaker culture in Thailand has been huge from couple of years. The new generation of Thais has been influenced by celebrity, Social Medias, trends and word of mouth. The power of the influence was humongous that it has been a trend for all the young people out there to look fresh with their stacks of new kicks. The culture has taken a turn when the manufacturers from China knew about the trend, they started making fakes branded shoes for considerably lower price. The young people who couldn’t afford the original pairs will turn to the fakes for cheaper alternatives. The Fakes has got so identical to a point where it’s now even hard for a true sneaker head to point out one from the other.Other than that, sneaker culture are the force to be reckoned with. The leading players in this industry are Nike, Adidas, Vans, Puma, Under Armour and many more.

Designer Sneakers

In recent years, the designer brands have integrated themselves in the sneaker culture worldwide, including Thailand. There has been a lot of celebrity wearing designer brand sneakers, which influences the fan following to follow their style icons. This makes the existing manufacturers in the industry have more room for increment on their current price points. Each popular model of designer sneakers doesn't usually trend for a long time as the hype fades with the high price tag. The trend changes from brand to brand, Balenciaga took it by storm with their Triple S Models and the trend shifted to the Gucci new ace, shifted from Louis Vuitton trainer sneakers to the Saint Laurent Court Classic and the list goes on. Not to say that there was no popular collaborations before, but individually the designer brand has been a real player in this gigantic sneaker market.

Collaborations

Collaborations between high fashion and mass sneaker brands has led to the popularity and hype for the consumers, either with a brand or with influencers. There are regional influencers of every country who endorses the brand to promote it to their own people on their own terms. A very good example of the famous influencer in Thailand for Nike is P' Toon (Bodyslam) who, at that time had a very popular charitable campaign, a 55-day, 2,191-kilometer (roughly 1,361 miles) jaunt from Thailand’s Betong district in the southern Yala province to the Mae Sai district in the north Chiang Rai province — to be exact. Toon wasn’t running for himself. He was running to inspire the citizens of Thailand to raise more than the equivalent of 20 million USD for 11 local hospitals. But he didn’t meet his goal. He far exceeded it by bringing in approximately 1.1 billion THB with the Nike Zoom Fly. The most famous brand collaboration has to be Supreme collaborating with Nike, it was a very early collaboration between the two brand yet it is still very popular in the market today, Supreme has many successful collaborations with many multinational brands like BAPE, North Face and so on. The collaboration also includes the signature shoes of the sports superstars like, Lebron James, Kevin Durant, Christiano Ronaldo, Lional Messi etc, there are also artist collaborations like Drake, Travis Scott, 50 cent, Billie Ellish just to name a few.

Hip-Hop Culture X sneakers

Since the early days of Hip-Hop, the sneakers and rap song goes like bread and butter. The two always have been in the same culture and with the growing popularity of the Hip Hop artist, the sneaker culture is highly impacted as the artist will be seen wearing the sneakers in popular venues, events, TV shows, music videos and rap songs itself. There has been many collaborations with famous Hip-Hop artists.



The sneaker culture has a huge room to grow to be even more gigantic in Thailand and worldwide according to the impact of the trends and many more. We will be covering the topic Reselling sneaker market next blog. See you in the next one!